Olly the Oil Drop

Full character concept and design of Olly the Oil Drop, the mascot for Moss Bros. Auto Group’s LIFETIME OIL & FILTER CHANGE program. Designed to be fun, approachable, and memorable, Olly became a versatile visual identity used across print and digital advertising, posters, and vehicle tags to promote the program. The character was also brought to life by Creatable Inflatables as an impressive 25-foot-tall inflatable mascot, extending Olly’s presence from the page to real-world marketing and promotional events.